Welcome to DuraFizz LLC

DuraFizz LLC develops proprietary, science-based solutions for food and beverage industry customers. An early-stage food innovation company, DuraFizz was founded in 2003 by scientist and serial entrepreneur David Soane, Ph.D., of Soane Labs LLC. DuraFizz joins a long line of Dr. Soane's successful entrepreneurial ventures, including ACLARA BioSciences, Nano-Tex, and Innovative Construction and Building Materials. All of these ventures have demonstrated the successful application of polymer-based materials science to everyday life.

With DuraFizz, Dr. Soane applies his scientific expertise to the food industry. Through his innovations, DuraFizz has created tasty and healthy food products that meet the needs of the modern consumer.

The DuraFizz team draws upon its expertise in the areas of food science, materials science and surface chemistry. DuraFizz modifies existing food and beverage products, improving taste, texture and overall nutrition. Important for today’s consumer, DuraFizz uses natural, FDA-approved ingredients to focus on improving popular convenience foods.